We are experts in the field of Interior Design recruitment and management. Meet our team and contact a professional to consult with for your next hire.

Lloyd Princeton


For two decades, Lloyd Princeton has been immersed in the design industry, working with interior designers and architects, as well as with showrooms, design centers, manufacturers and vendors.  Early on, Lloyd identified the need that design professionals have for sound business advice and guidance to effectively manage and grow their practices. Fulfilling this need became the cornerstone of his consultancy firm, Design Management Company (DMC), which he founded in 1999 to assist his clients with matters such as contract negotiation, pricing, marketing, product licensing and distribution, and, most importantly, staffing.


In addition to running DMC and his other business, iMatchDesigners, Lloyd is a sought after speaker internationally. Lloyd has been the MC, keynote speaker and moderator for numerous conferences, seminars and speaking engagements sponsored by design industry companies and trade organizations.


Lloyd has been featured in publications such as Wall Street Journal, New York Times, The Epoch Times and Hospitality Design, among others. Articles Lloyd has authored can be found on TheEpochTimes.com as well as on his own website, www.dmcnyc.com. The second edition of his book, “Marketing Interior Design,” was published through Allworth Press in New York. Lloyd has also appeared on television, on the Style Network, in the pilot for the series he created, “Matched by Design.”


Lloyd serves the industry as an expert witness, is a registered expert with the GLG Council, and serves on the Board of Trustees for the Coalition for Engaged Education in Santa Monica, CA. Lloyd leads a truly bi-coastal existence, residing in both West Hollywood, CA and New York City, NY, although his work regularly takes him across the U.S., from Houston to Miami, and around the world from London to Russia.

Tim Diffley

TimTim Diffley is a graduate of Boston University’s College of Communication. He began his career serving in a number of positions with a variety of professional and trade associations in Washington, D.C., culminating in his role as the Director of Chapter Services for the American Society of Interior Designers (ASID). After moving to Los Angeles, Tim administered the ASID/LA chapter office in the Pacific Design Center. In 2008, he began publishing The Corporate Council on Africa’s monthly print magazine, The Africa Journal. In 2011, Tim started his own business, Positive ID Consulting, focusing on publishing, marketing and graphic design. As a consultant, Tim currently provides DMC with copywriting, product development, and administrative support, as well as a host of other services.


Russ Winer

CarlinoRuss Winer is a problem solver with an acute attention to detail. He has been creating graphic solutions for clients for over 17 years and thoroughly understands the importance of combining a strong work ethic with dedication and integrity. In 2010 Russ started RED Creative: print and multi-media with a client focused vision in mind, the client base ranges from small start-up business to multi million dollar company’s like Gold’s Gym International, Honda and Microsoft. With an emphasis in design and art direction, Russ is well versed in branding, print and interactive design, Interior and exterior signage, direct response, packaging, marketing collateral, web development and advertising. He has directed photo shoots, and is very familiar with pre-press preparations, press-checks and vendor relations. Russ loves the challenge and thrives on new design opportunities.


As a consultant for over a decade, Russ currently provides art direction and graphic design services for DMC as well as their clients in need of some help. Take a peek at his work and how he has turned ideas into reality. http://www.red-creative.net/

Bibiana Princeton

BibianaBibiana Princeton is a search specialist and recruiter with Design Management Company since 2008. She helps employers define their formal and informal requirements for a perfect employee. Using her extensive industry knowledge and contacts she finds employees with the skillsets and personalities that best fit client needs.


Bibiana has a BA from Mills College, a Masters in Neuro Linguistic Programming from NLP Marin and is certified by the Coaches Training Institute for life and leadership coaching. A world traveler and appreciator of art and style, she enjoys botany, fashion design, textiles and helping people attain a life better than they thought possible.

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